I'M LAUNCHING A YOUTUBE CHANNEL by Van Neistat

About This Video

35 seconds. Van announces he's launching a channel about the kind of person who builds a stand-in dummy so he can properly focus his camera to take a photo of himself changing a light bulb. The channel is called Van Neistat. The series is called The Spirited Man.

That's the entire video. The announcement IS the proof of concept: the description of the person is the pitch, and the pitch is self-selecting. 627,000 people watched a 35-second announcement, which means they recognized themselves in a single sentence. That's a market thesis most brands spend millions trying to validate.

Transcript

i'm launching a youtube channel and on it a series about the kind of person who builds a stand-in dummy so he can properly focus his camera to take a photo of himself [Music] changing a light bulb the channel is called van neistat the series is called the spirited man

Products & Tools Mentioned

• YouTube mentions — launching his channel